Matthys Ras is a brand strategist, creative director, and founder of Globecreative, a purpose-led branding and strategy agency that helps businesses grow through alignment of Purpose, Culture, and Brand. With over two decades of experience across South Africa, the USA, and the UK, Matthys has worked with companies in sectors ranging from sustainability and energy to fintech and education.
At the core of his creative work is the PCB Strategy — a strategic framework that transforms businesses by reconnecting them to a deeper purpose, shaping high-performance cultures, and crafting brands that stand out and scale. Through this process, Matthys helps business owners shift from day-to-day survival to legacy building, freeing them from dependency and positioning their companies for long-term growth and sellability.
His commitment to transformation extends beyond business. Matthys is also the founder of Grow South Africa, a movement designed to unlock the full potential of the country by empowering small towns, uplifting communities, attracting investment, and inspiring pride in local business. His work across Globecreative and Grow South Africa is interconnected by a single mission: to build meaningful, scalable change from the inside out — one business, one community, and one purpose at a time.
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